ABSTRACT
The amount and frequency of shopping in department stores reduce due to COVID-19 outbreak all over the world. Thus, consumers have to give precedence to planning to go shopping in department stores in order to reduce social interaction time so as to reduce the risk of COVID-19 infection. This research introduced the development of an application prototype for product location search based on augmented reality (AR) for facilitating customers to search for desirable products with no need to ask salespersons and no need to go for product search on their own. Besides, the introduced application could also present statistical data related to behavior and interest in shopping. Organizations can use the data to make plans for decision making on selling, and to use it as a supportive tool to increase their competitiveness. © 2022, Aekarat Saeliw, Watcharasuda Hualkasin & Supattra Puttinaovarat;published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 4.0 License.